Kin + Carta, Product Design Manager (November 2020-March 2023)
Managed a design team across finance, B2B, professional development, non-profit, construction, and healthcare projects.
Championed the value of User and Customer Experience to unlock future work and help clients become more product-led.
Secured success of projects by providing timeline and team estimates according to scope of work and agile methodology.
Planned and carried out research like stakeholder/user interviews, surveys, competitive analysis, and moderated usability testing to deepen understanding of root problems and user needs, enabling our clients to make data-driven decisions.
Used storytelling to articulate findings to clients and stakeholders, promoting empathy and the ROI of thoughtful design.
Turned research findings into responsive web and progressive web app experiences, by creating wireframes, high-fidelity visual design comps, and interactive prototypes using tools like Figma, Sketch, and Invision.
Solved problems by making complex tasks feel simple and delightful, while also accounting for measurable business goals.
Facilitated branding workshops and created mood boards to guide clients in defining the future of their digital brand.
Managed cadence and led design reviews with teammates and stakeholders to incorporate feedback on evolving designs.
Designed and documented reusable components and patterns in design systems to enable rapid and consistent prototyping.
Wrote detailed accessibility annotations to ensure compliance and inclusivity for users of all ages, abilities, technologies.
Zoro, Product Design Lead (March 2020 - present)
Collaborated with product owners to identify opportunities and translate them into prioritized B2B roadmap items.
Used analytics tools like Contentsquare to identify opportunities and KPIs to measure efficacy of updates through A/B testing.
Scheduled and facilitated whiteboarding sessions to ideate solutions around user challenges identified during research.
Created wireframes, high-fidelity visual designs, and interactive prototypes using tools like Figma, Sketch, and Invision.
Worked with developers and QA team members to perform UAT testing and ensure implementation as designed.
Ran backlog refinement, sprint planning, and creation of Jira tickets for design, development, merchandising, and QA.
Isobar, Experience Design Lead (July 2019 - March 2020)
Led a multi-disciplinary team in the use of user-centered design principles/methodologies in the healthcare and travel space.
Studied and defined unique personas’ needs to create journey maps, flow charts, interaction and experience models.
Articulated design-thinking and decisions, incorporating feedback from the team and clients as needed.
Utilized coding experience (HTML, CSS, Javascript) in partnership with tech teammates to assess LOE and feasibility.
Worked with clients to create and implement usability testing plans in order to continue improving the customer experience.
Took WCAG standards into consideration throughout the design process, to create a AA experience for all users.
Isobar, Senior Experience Designer (July 2016 - June 2019)
Spearheaded research and design during discovery phases for responsive sites and native mobile apps in the travel space.
Presented designs to stakeholders, working with teammates to iterate and incorporate feedback.
Collaborated with development, product, QA, and other designers to translate annotated designs into a working product.
Created documentation in the form of annotated prototypes to assist developers in executing complex designs.
Led a UX QA initiative to guarantee quality and accuracy of interactions during the development process.
Isobar, Experience Designer (Feb 2015 – June 2016)
Worked with client stakeholders and users to understand their needs and potential pain points in customer journeys.
Facilitated brainstorming sessions to generate new ideas and designs for responsive experiences in the travel space.
Created wireframes and interactive prototypes to present to stakeholders, gather feedback, and prepare for testing.
Collaborated with developers, QA, product consultants, and fellow designers to translate wireframes into a working product.
ACCOMPLISHMENTS / AWARDS
Awesomeness Award Nominee (June 2022) - Peer-nominated award for leadership and teamwork
Appy Award Recipient (May 2019) - “Best New Travel App“ for Alamo Rent-a-Car app
Shotgun Award (June 2016) - Peer-nominated award for leadership and teamwork
Guest contributor to NPR / WBEZ's Curious City podcast
LANGUAGES
English, Spanish